GM = "Green Motors?"

A Detroit Free Press article this morning reports that the Chevrolet Tahoe hybrid has won the Green Car of the Year award at the L.A. auto show. Of the five finalists, three were GM vehicles - the Tahoe, the Saturn Aura Hybrid, and the Chevrolet Malibu Hybrid. GM appears to be abandoning the small-car hybrid market to Toyota in order to concentrate on midsize cars, trucks, and SUVs. Being the first to market with a full-size hybrid SUV (the Tahoe) combined with their other hybrid products (the Saturn VUE, Aura, and Malibu) should help encourage consumers on the coasts to give GM a try once again. Here's to hoping that this helps the company's - and Michigan's - turnaround.

Green In A Big Way
Hybrid Tahoe's honor helps Chevy redo image
The Detroit Free Press

LOS ANGELES - Chevrolet's new campaign to establish itself as an environmentally friendly brand got an early endorsement when its Tahoe hybrid full-size SUV was named Green Car of the Year at the Los Angeles Auto Show on Thursday.

The hybrid Tahoe is a revolutionary vehicle that combines the room and capabilities SUV owners need with a 50% increase in city fuel economy to 21 m.p.g., Green Car Journal editor and publisher Ron Cogan said. The hybrid is to go on sale early next year. No price has been set.

"This is a milestone in many respects", he said. "People don't think green when SUVs are concerned and generally for good reason. Chevrolet's Tahoe hybrid changes this dynamic."

The Tahoe's win capped a strong performance for General Motors, which also placed its Saturn Aura and Chevrolet Malibu hybrid midsize sedans among the five finalists. The Nissan Altima sedan and Mazda Tribute SUV were the other finalists for the award, which is given by the editors of Green Car Journal and a panel of outside judges that includes performance-car legend Carroll Shelby and undersea explorer Jean-Michel Cousteau.