This is price gouging

A few months ago, I was in Orlando on business and went to fuel up the rental car at the gas station closest to the airport. I hopped out, walked over to the pump, grabbed the nozzle, and then looked at the price. $4.15. I didn't realize what I saw; I had assumed it was a rather high $3.15 (at the time, most gas stations in the area were around $2.85, but I expect to pay a little more near the airport). I did a double-take, realized what it was, then left the station, went up the street a half mile, and paid $2.90.

A local station down in Orlando has caught on and has done a story on this station which is linked here.

One item of note - in addition to being ridiculously overpriced, this was the only station I saw in the Orlando area which did not have its prices prominently displayed. Most gas stations have giant price signs out front; this one did not. It's clear the guy who runs this station is trying to trick people into paying ridiculous rates for gas and is taking advantage of the location of his station, which is also near several car rental returns. It's reprehensible.

Motorists Furious Over $4.50 Gas Near Orlando International Airport
Local 6 Orlando

ORLANDO, Fla - Some outraged motorists have scrawled warning messages and curse words on gas pumps after paying up to $4.50 for a gallon for gasoline at a station near Orlando International Airport.

Residents and tourists say they were shocked to see the gas prices at the Landing Strip gas station located on Semoran Boulevard, just north of the airport.

"I didn't even look until I pulled up and I went, 'Holy cow,'" driver Julie Milser said.

There are no signs advertising the high prices at the station.

"So, what do you think about (the high prices)?" WKMG reporter Tony Pipitone asked.

"We're leaving is what we think about it," a motorist said.